To provide opportunities and mentoring to aspiring retail entrepreneurs, with special focus on the following groups:
- New entrepreneurs whose eventual goal is a full time, profitable retail business.
- People who want to keep their current jobs and make $100 to $2000 extra each month without having to work a second job.
- Existing businesses that will profit from having a low overhead outlet to turn some inventory into cash.
- Craftsman, crafters, and artisans who can benefit from a retail outlet for their creations.
- Folks who currently sell their goods in weekend retail outlets and who want an opportunity to make a profit 7 days a week, without having to spend hundreds of hours a year at their store.
- Home makers looking for additional income.